Collateral: Collateral in support of the announcement programme were produced including banners, signage and PowerPoint scenesetter loop, annual report, presentation handout booklets, design of electronic invitations per event, stationery templates, folders and employee newsletters among others. The events were also filmed for future packaging by the organisation for its employees.

Achievements: We ensured a highly successful and professionally executed results announcement campaign and logistics implementation which resulted in the delivery of the annual report, employee newsletter and collateral against stringent requirements and deadlines. The media programme resulted in extensive media coverage across all media including live studio interviews on SABC TV 13:00 news; Morning Live, SAFM Market Update, and AM Live, RSG, Radio 2000, Classic Business Day, etc as well as print media coverage in daily and Sunday press. The events, in particular the external briefing to stakeholders, were well supported by stakeholders.

• Logistics
The venue, menu and overall proceedings went smoothly. The venue was decorated professionally with draping, screens, a stage with top table and cinema style seating, with banners that highlighted the Transnet logo. In addition, the name tags of guests also reinforced the logo. The programme proceeded as planned and was well received by the guests who attended. Room set up for each session was as follows: Executive Committee breakfast: Boardroom style with a screen and data projector and buffet breakfast. Top management, labour unions and media briefing: Cinema style with screen, draping, stage, top table and branding. Stakeholder presentation: Cinema style seating with four screens, draping, stage, top table, and branding.

• Summit TV
Summit TV set up a live broadcast of the results at the stakeholder presentation.

• Collateral material
The following collateral were produced: signage, drop-down banners that incorporated the annual report look as well as generic banners with the Transnet logo, press pack folders, presentation booklets, press release design, employee update booklet and advert copies.

• Video recording
Recordings of the all the sessions was conducted. Editing of the video for Transnet was compiled.

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Client:  Transnet Limited
Project:  Annual financial results announcement

Brief:  To assist Transnet with the release of their 2006 annual financial results.

Tshirundu Communications incorporating Graphicor and Simeka TWS Communications (STWS) was appointed to manage the investor relations programme around the release of Transnet’s annual financial results in 2006.

The campaign programme included a qualitative perception audit among media, stakeholders and the investment community; media relations and engagement programme; the design and production of the annual report, financial adverts, presentation booklets, employee newsletter and supporting marketing collaterals including brand/design applied folders and stationery; event and logistics management of five briefings including Transnet management, labour unions, media press conference and investment community/stakeholder presentations.

	Activities Perception audit: A perception audit was conducted among the media fraternity as well as members of the investment community and key government representatives. Media relations: We coordinated the media representation at the announcement including writing of the media statement and opinion pieces, compilation of the updated database of key media contacts, extension of invitations to the press conference, coordination and compilation a schedule of key one-on-one media interviews with the CEO, Ms Ramos and CFO, Mr Wells.
Event and logistics management: We coordinated the logistical arrangements for the Transnet Executive Committee breakfast, management, labour unions, media and stakeholder briefings including media engagement/interviews and Summit TV’s live broadcast as well as the provision of a business centre for the day. Our responsibilities also extended to updating databases, distribution of invitations and coordination of responses. Editor's breakfast meeting: An editor's breakfast briefing was coordinated on request of Transnet following the annual results announcement. A database of editors and producers as well as deputies and influential media and analysts was compiled in conjunction with the client and invitations distributed via email. Intensive media follow-up calls were conducted to confirm attendance at the breakfast and close interaction with the client for guidance regarding requests for certain media to attend delivered excellent attendance results. The breakfast was attended by 527 influential media editors and journalists, which is unprecedented and stands testimony to the interest the media have in the Group Chief Executive.